USING THE OLD NOODLE

Domestic pastas, spurred by some aggressive promotions, are keeping the wave of inexpensive imported offerings at bay.As a result, while the imports have dented domestic brands' pricing, they have not necessarily done the same in terms of shelf space.A number of supermarket chains are using low-priced imported pastas from Turkey and Italy primarily as promotional vehicles for their pasta aisle."We've

Domestic pastas, spurred by some aggressive promotions, are keeping the wave of inexpensive imported offerings at bay.

As a result, while the imports have dented domestic brands' pricing, they have not necessarily done the same in terms of shelf space.

A number of supermarket chains are using low-priced imported pastas from Turkey and Italy primarily as promotional vehicles for their pasta aisle.

"We've carried some of the Turkish ones on an in-and-out basis, but I can

Register to view the full article

Already a member? .