VALASSIS STARTS FSI PROGRAM WITH WIDER WAL-MART COVERAGE

LIVONIA, Mich. -- Valassis Communications, a leading producer of freestanding inserts and numerous other promotional vehicles here, has launched a specialized FSI program that provides new access to Wal-Mart Supercenter stores.developed at the request of customers interested in targeting Wal-Mart grocery shoppers," said Alan Schultz, Valassis executive vice president of sales and marketing. "It provides

LIVONIA, Mich. -- Valassis Communications, a leading producer of freestanding inserts and numerous other promotional vehicles here, has launched a specialized FSI program that provides new access to Wal-Mart Supercenter stores.

developed at the request of customers interested in targeting Wal-Mart grocery shoppers," said Alan Schultz, Valassis executive vice president of sales and marketing. "It provides manufacturers flexible targeting at an affordable price."

The Insert prog

Register to view the full article

TAGS: Walmart