VALENTINE'S CANDY SEEN AS MIXED BAG

As candy merchandisers begin counting down to Feb. 14, they could be in the midst of a love/hate relationship with Valentine's Day.Supermarket candy sales for the Valentine's season rose last year, according to Information Resources Inc., Chicago. For the four weeks ended Feb. 27, 1994, sales of Valentine's Day candy totaled $46.2 million -- up 8.6%, according to IRI. In terms of pounds, sales for

As candy merchandisers begin counting down to Feb. 14, they could be in the midst of a love/hate relationship with Valentine's Day.

Supermarket candy sales for the Valentine's season rose last year, according to Information Resources Inc., Chicago. For the four weeks ended Feb. 27, 1994, sales of Valentine's Day candy totaled $46.2 million -- up 8.6%, according to IRI. In terms of pounds, sales for the four-week season were 13.8 million, up 7.4% over 1993.

But in spot checks w

Register to view the full article

Already a member? .