VALENTINE'S DAY WEEKEND HELPED FLORAL SALES BLOOM

Retailers successfully sold a mix of old favorites -- like long-stemmed roses and upscale chocolates -- and new concepts in their floral departments this past Valentine's Day.Most retailers interviewed by SN just after Feb. 14 said Valentine's Day sales were stronger than last year.While many attributed that performance boost to the fact that the holiday fell on a Saturday, operators also tweaked

Retailers successfully sold a mix of old favorites -- like long-stemmed roses and upscale chocolates -- and new concepts in their floral departments this past Valentine's Day.

Most retailers interviewed by SN just after Feb. 14 said Valentine's Day sales were stronger than last year.

While many attributed that performance boost to the fact that the holiday fell on a Saturday, operators also tweaked their programs with new products and cross merchandising.

"We are doing

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