VALU FOOD SHIFTS HBC TO HIGH-LOW PRICING

BALTIMORE -- Valu Food here has shunned everyday low pricing with its move this month to implement a high-low philosophy in health and beauty care.Valu Food's change to high-low pricing takes place in the aftermath of a nationwide trend toward EDLP strategies that had been implemented to challenge mass merchandisers. While many retailers said EDLP increased their sales and stopped customers from switching

BALTIMORE -- Valu Food here has shunned everyday low pricing with its move this month to implement a high-low philosophy in health and beauty care.

Valu Food's change to high-low pricing takes place in the aftermath of a nationwide trend toward EDLP strategies that had been implemented to challenge mass merchandisers. While many retailers said EDLP increased their sales and stopped customers from switching to other classes of trade, the resulting low margins often resulted in decrease

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