VALUE-ADDED BRANDS IRRIGATE WATER CATEGORY

Marketers -- thirsty to profit from the popularity of bottled water -- are flooding the market with new brands featuring vitamins, antioxidants and other added ingredients."I think we're definitely poised for an explosion in value-added bottled water," Valerie Skala, vice president, analytic product management, Information Resources Inc., Chicago, said in a presentation at the Food Marketing Institute's

Marketers -- thirsty to profit from the popularity of bottled water -- are flooding the market with new brands featuring vitamins, antioxidants and other added ingredients.

"I think we're definitely poised for an explosion in value-added bottled water," Valerie Skala, vice president, analytic product management, Information Resources Inc., Chicago, said in a presentation at the Food Marketing Institute's 2002 supermarket convention in Chicago last month.

Purchase, N.Y-based Pe

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