VALUE-ADDED FRUIT SEEN RIPE FOR PUSH

CORAL GABLES, Fla. -- Precut, value-added fruit may be the avenue to pick when it comes to adding incremental sales in the produce department.As Howard Nager, director of marketing at Del Monte Fresh Produce Co. here sees it, value-added fruit is just about the closest you can come to a true line extension in fresh produce.He said the industry's ability in the future to provide consumers with more

CORAL GABLES, Fla. -- Precut, value-added fruit may be the avenue to pick when it comes to adding incremental sales in the produce department.

As Howard Nager, director of marketing at Del Monte Fresh Produce Co. here sees it, value-added fruit is just about the closest you can come to a true line extension in fresh produce.

He said the industry's ability in the future to provide consumers with more products that step beyond the commodity stage will help build demand.

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