VALUE-ADDED, SIGNATURE ITEMS DEFINING PRIVATE LABEL IN FRESH FOODS

For many years, shelves in Center Store have been stocked with store brands of non-perishable items ranging from canned vegetables to toilet tissue. But private label's "New Frontier" increasingly lies around the store's perimeter -- in fresh foods."Anyone with any brains today has private label fresh products," said Russ Wolfe, senior vice president for perishables with Topco Associates, Skokie,

For many years, shelves in Center Store have been stocked with store brands of non-perishable items ranging from canned vegetables to toilet tissue. But private label's "New Frontier" increasingly lies around the store's perimeter -- in fresh foods.

"Anyone with any brains today has private label fresh products," said Russ Wolfe, senior vice president for perishables with Topco Associates, Skokie, Ill., a 50-year-old cooperative that has been introducing private label lines to member

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