THE VALUE CHALLENGE IN HBC

In a tight economy, with dollar stores and mass merchandisers like Wal-Mart Stores setting price perceptions ever lower, "value" has become the current marketing buzzword. This is true in all categories, but particularly in health and beauty care.But what is value? To some, it is competing with dollar-priced merchandise. To many, it is private label. While to others, it is finding a way to give the

In a tight economy, with dollar stores and mass merchandisers like Wal-Mart Stores setting price perceptions ever lower, "value" has become the current marketing buzzword. This is true in all categories, but particularly in health and beauty care.

But what is value? To some, it is competing with dollar-priced merchandise. To many, it is private label. While to others, it is finding a way to give the customer more for their money while maintaining price integrity. The right answer, as

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