THE VALUE OF EDUCATION

A little education can go a long way when you're trying to convince consumers to try an unfamiliar -- and pricey -- specialty cheese.While upscale deli cheese cases are a destination for many cheese-loving shoppers, retail executives told SN they need promotional programs centered on education to increase trial among nonusers."There are such a variety of cheeses and they all have good potential. But

A little education can go a long way when you're trying to convince consumers to try an unfamiliar -- and pricey -- specialty cheese.

While upscale deli cheese cases are a destination for many cheese-loving shoppers, retail executives told SN they need promotional programs centered on education to increase trial among nonusers.

"There are such a variety of cheeses and they all have good potential. But you've got to tell people what to do with them," said an executive with a Mi

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