VALUE POSITIONING BOOSTS SALES AT FRESH BRANDS

SHEBOYGAN, Wis. -- Fresh Brands here said the "value proposition" pricing and marketing program it implemented late last year had a positive impact on sales for the year and fourth quarter ended Jan. 1.k's Supermarkets division.Net income for the fourth quarter ended Jan. 1 was $503,000 -- the company's second consecutive profitable quarter, Stinebaugh noted -- compared with a loss of $4.7 million

SHEBOYGAN, Wis. -- Fresh Brands here said the "value proposition" pricing and marketing program it implemented late last year had a positive impact on sales for the year and fourth quarter ended Jan. 1.

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