VALUE PROPOSITION DRIVES SALES AT FRESH BRANDS

HEBOYGAN, Wis. -- Fresh Brands here said its new value proposition helped drive sales and profit growth in the second quarter.The company reported a same-store sales increase of 2.7% for corporate and franchised stores combined and a profit of $195,000 for the second quarter ended July 16. Overall sales of $164 million increased by 0.7%, and earnings of 4 cents a share improved from last year's second

HEBOYGAN, Wis. -- Fresh Brands here said its new value proposition helped drive sales and profit growth in the second quarter.

The company reported a same-store sales increase of 2.7% for corporate and franchised stores combined and a profit of $195,000 for the second quarter ended July 16. Overall sales of $164 million increased by 0.7%, and earnings of 4 cents a share improved from last year's second quarter, during which Fresh Brands posted a loss of $2.1 million, or 44 cents per s

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