ValuMarket Counters Competitors' Discount Drug Plans

LOUISVILLE, Ky. When faced with highly publicized discount drug plans from big-time competitors, family-owned ValuMarket found a novel way to respond and maintain its business. ValuMarket's president and vice president, brothers Greg and James Neumann, watched as Wal-Mart Stores, Bentonville, Ark., launched its drug program last September, making about 300 generic prescription drugs available at $4

LOUISVILLE, Ky. — When faced with highly publicized discount drug plans from big-time competitors, family-owned ValuMarket found a novel way to respond and maintain its business.

ValuMarket's president and vice president, brothers Greg and James Neumann, watched as Wal-Mart Stores, Bentonville, Ark., launched its drug program last September, making about 300 generic prescription drugs available at $4 for a 30-day supply.

By November a number of supermarkets had started

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TAGS: Walmart