VAN DE KAMP'S PLANS TO CAST SEAFOOD HOOK

SAN FRANCISCO -- The prospective head of Van de Kamp's here plans to counteract slack frozen seafood sales with heavier promotion, which he said has been lacking in the segment.irman and is the managing partner of Dartford Partnership, a private investment group here.Dartford and Fenway Partners, a recently formed New York-based private investment firm, agreed to acquire Van de Kamp's from Pillsbury,

SAN FRANCISCO -- The prospective head of Van de Kamp's here plans to counteract slack frozen seafood sales with heavier promotion, which he said has been lacking in the segment.

irman and is the managing partner of Dartford Partnership, a private investment group here.

Dartford and Fenway Partners, a recently formed New York-based private investment firm, agreed to acquire Van de Kamp's from Pillsbury, Minneapolis, last month for $190 million. Fenway would be the major equit

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TAGS: Seafood