VAN DEN BERGH BREAKS INTO BROKERED CRP

BUFFALO, N.Y. -- Van Den Bergh Foods has embarked on its first effort at a broker-managed continuous replenishment program in this market.Working with food broker DeRose Marketing here, Van Den Bergh went live with an unnamed local grocery chain this winter, said Greg Thomas, manager of supply chain integration at the Lisle, Ill., headquarters of Van Den Bergh."DeRose is Van Den Bergh's pilot with

BUFFALO, N.Y. -- Van Den Bergh Foods has embarked on its first effort at a broker-managed continuous replenishment program in this market.

Working with food broker DeRose Marketing here, Van Den Bergh went live with an unnamed local grocery chain this winter, said Greg Thomas, manager of supply chain integration at the Lisle, Ill., headquarters of Van Den Bergh.

"DeRose is Van Den Bergh's pilot with a broker," said Thomas. "We expect we will bring up the next customer [sometim

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