VARIETY DRAWS GREETING CARD SHOPPERS

Adding a little glitz to the mix is enhancing some supermarkets' image as a destination for greeting cards.The premium card segment is gaining in importance for supermarkets able to devote the space to a broad mix of greeting cards and wraps, according to an SN survey.Larger card departments have become the destination for greeting cards and other accessories, said Jan Winn, director of health and

Adding a little glitz to the mix is enhancing some supermarkets' image as a destination for greeting cards.

The premium card segment is gaining in importance for supermarkets able to devote the space to a broad mix of greeting cards and wraps, according to an SN survey.

Larger card departments have become the destination for greeting cards and other accessories, said Jan Winn, director of health and beauty care and general merchandise at Big Y Foods, Springfield, Mass.

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