Vegetables

Vegetable sales have been reaping the benefits of health and wellness trends for the past several years, typically posting steady growth when the category is viewed in its entirety. Shoppers, however, sometimes switch from fresh produce to frozen or canned alternatives, and vice versa, depending on a variety of factors. Here, canned and bottled produce the primary produce category tracked by SymphonyIRI

Vegetable sales have been reaping the benefits of health and wellness trends for the past several years, typically posting steady growth when the category is viewed in its entirety. Shoppers, however, sometimes switch from fresh produce to frozen or canned alternatives, and vice versa, depending on a variety of factors.

Here, canned and bottled produce — the primary produce category tracked by SymphonyIRI — have posted consistent dollar sales gains since 2008. Unit sales of canned veg

Register to view the full article

Already a member? .