VEGETARIAN IN VOGUE

A major shift in the national attitude toward meatless meals is responsible for the increasing number of vegetarian items in Center Store and natural/specialty-food sections."We are changing our stores to fit the vegetarian or health-conscious customer," said Peter Kemp, senior category manager for Randalls Food Markets, Houston.Randalls is redefining its categories. To do so, it is replacing generic

A major shift in the national attitude toward meatless meals is responsible for the increasing number of vegetarian items in Center Store and natural/specialty-food sections.

"We are changing our stores to fit the vegetarian or health-conscious customer," said Peter Kemp, senior category manager for Randalls Food Markets, Houston.

Randalls is redefining its categories. To do so, it is replacing generic sets, like dietetic lines heavily marketed during the 1980's, with a fresh

Register to view the full article