VEGGING OUT

Marketers are betting that popular cartoon characters have the power to make fruits and vegetables more appealing to children - and their parents.While animated characters have appeared on packaged items in the grocery aisles for years, their arrival in produce departments happened only recently. Many retailers are carrying fruits and vegetables with licensed cartoon characters from Disney and Nickelodeon

Marketers are betting that popular cartoon characters have the power to make fruits and vegetables more appealing to children - and their parents.

While animated characters have appeared on packaged items in the grocery aisles for years, their arrival in produce departments happened only recently. Many retailers are carrying fruits and vegetables with licensed cartoon characters from Disney and Nickelodeon on the packaging, or rolling out programs with these characters promoting healt

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