VEHICLES THAT MOVE

Supermarkets are using auto supplies, now a mainstay segment in general merchandise, as a competitive wedge against the mass merchandisers.Rogers Markets, Fort Wayne, Ind., for example, has built its auto supply mix in 4-foot to 12-foot sections around the basics: antifreeze, motor oils, waxes and polishes. The mix "keeps our customers from going to Wal-Mart for these items," said Renee Seaman, nonfood

Supermarkets are using auto supplies, now a mainstay segment in general merchandise, as a competitive wedge against the mass merchandisers.

Rogers Markets, Fort Wayne, Ind., for example, has built its auto supply mix in 4-foot to 12-foot sections around the basics: antifreeze, motor oils, waxes and polishes. The mix "keeps our customers from going to Wal-Mart for these items," said Renee Seaman, nonfood buyer.

With the proper mix of products and pricing, retailers can make goo

Register to view the full article

test - Advanced Registered User

Already a member? .