VENDOR CATEGORY MANAGEMENT ANALYZED

WASHINGTON -- The role of suppliers is the subject of the fifth and final guide in the Food Marketing Institute's series of category management implementation series. This guide provides retailers and wholesalers with a view of the roles suppliers can play in a collaborative category management process. It offers scorecards for companies to assess potential partners and describes ways to overcome

WASHINGTON -- The role of suppliers is the subject of the fifth and final guide in the Food Marketing Institute's series of category management implementation series. This guide provides retailers and wholesalers with a view of the roles suppliers can play in a collaborative category management process. It offers scorecards for companies to assess potential partners and describes ways to overcome obstacles that may arise in collaborations. The guide also describes the principles essential for

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