VENDOR VALUE

The ever-evolving fresh-meals business has given rise to strong new partnerships between retailers and manufacturers, who are working together in unprecedented ways to woo meals customers away from restaurants and into the supermarket.Supermarket executives are recognizing the value of dealing directly with manufacturers to source fresh entrees and other meal components, and national brand manufacturers

The ever-evolving fresh-meals business has given rise to strong new partnerships between retailers and manufacturers, who are working together in unprecedented ways to woo meals customers away from restaurants and into the supermarket.

Supermarket executives are recognizing the value of dealing directly with manufacturers to source fresh entrees and other meal components, and national brand manufacturers are bringing advertising money to the table.

Some retailers, trying to do

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TAGS: Center Store