VENDORS, GROCERS TEST INTERACTIVE MARKETING

NEW ORLEANS -- A half-dozen manufacturers and grocers are testing an interactive marketing system designed to align trading partners and providers of service and information on a private electronic network. The system is called the SuperMarket Trade Network. Philips Media, Port Chester, N.Y., developed the system and unveiled a demo here last month at the Food Marketing Institute's annual MarkeTechnics

NEW ORLEANS -- A half-dozen manufacturers and grocers are testing an interactive marketing system designed to align trading partners and providers of service and information on a private electronic network. The system is called the SuperMarket Trade Network. Philips Media, Port Chester, N.Y., developed the system and unveiled a demo here last month at the Food Marketing Institute's annual MarkeTechnics convention. The trading partners testing the network are: Nestle, Glendale, Calif., and

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