VENDORS GROWING WARY, RETAILERS CANNY ABOUT COUPONING

While some manufacturers are now questioning the effectiveness of coupons, retailers are more concerned about the best way to distribute them.In the Phoenix market, consumers clip so many coupons that supermarket operators are pushed to offer double -- and sometimes triple -- coupons to drive store traffic, according to Becca Anderson, public relations director at Bashas' Markets, Chandler, Ariz."I

While some manufacturers are now questioning the effectiveness of coupons, retailers are more concerned about the best way to distribute them.

In the Phoenix market, consumers clip so many coupons that supermarket operators are pushed to offer double -- and sometimes triple -- coupons to drive store traffic, according to Becca Anderson, public relations director at Bashas' Markets, Chandler, Ariz.

"I don't think anybody bothers to evaluate the efficacy of coupons in the Phoeni

Register to view the full article