VENDORS PAYING A HIGH PRICE TO BE CATEGORY CAPTAINS

NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.A handful of retail chains are charging brand marketers for the privilege of being category captains.Brand marketers were already concerned about the high costs and uncertain returns they are experiencing from their investments in data-driven category management. Now some are

NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.

A handful of retail chains are charging brand marketers for the privilege of being category captains.

Brand marketers were already concerned about the high costs and uncertain returns they are experiencing from their investments in data-driven category management. Now some are complaining that a few retailers are demanding up-front fees for the right t

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