VENDORS SHOULD DO THEIR PART: RETAILERS

ANAHEIM, Calif. -- Supermarket produce managers covered the do's and don'ts of making sales calls, pitching products, conducting retail promotions and providing follow-up service for a standing-room-only crowd gathered here for a seminar at the Fresh Summit International Convention & Exposition.Mike Orf, a produce manager with West Des Moines, Iowa-based Hy-Vee, a chain of 190 stores; Sam Sicchio

ANAHEIM, Calif. -- Supermarket produce managers covered the do's and don'ts of making sales calls, pitching products, conducting retail promotions and providing follow-up service for a standing-room-only crowd gathered here for a seminar at the Fresh Summit International Convention & Exposition.

Mike Orf, a produce manager with West Des Moines, Iowa-based Hy-Vee, a chain of 190 stores; Sam Sicchio of Roche Bros., a 16-store company based in Wellesley, Mass.; and Sam Fantauzzo, dir

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