VENDORS URGED TO PUSH PRIVATE-LABEL QUALITIES

TUCSON, Ariz. -- Manufacturers need to provide retailers with more information on the attributes of private label to convince them to feature private-label products more prominently in their ads, a retired retail corporate-brands executive told the Private Label Manufacturers Association's annual meeting and leadership conference here.According to Ron Carlson, who oversaw corporate brands at American

TUCSON, Ariz. -- Manufacturers need to provide retailers with more information on the attributes of private label to convince them to feature private-label products more prominently in their ads, a retired retail corporate-brands executive told the Private Label Manufacturers Association's annual meeting and leadership conference here.

According to Ron Carlson, who oversaw corporate brands at American Stores Co. before it was acquired by Albertson's, Boise, Idaho, retail organizations

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