VERSATILE FRESH MEALS CONTAINERS UNVEILED

KINGSPORT, Tenn. (FNS) -- The dual-ovenable, plastic fresh-meals containers developed by Eastman Chemical Co., based here, will be the subject of an extensive consumer education campaign that highlight their ability to withstand the heating process in both microwave and conventional ovens.Dubbed VersaTray, the plastic will be marked with a special logo which will appear on each container. Eastman

KINGSPORT, Tenn. (FNS) -- The dual-ovenable, plastic fresh-meals containers developed by Eastman Chemical Co., based here, will be the subject of an extensive consumer education campaign that highlight their ability to withstand the heating process in both microwave and conventional ovens.

Dubbed VersaTray, the plastic will be marked with a special logo which will appear on each container. Eastman Chemical has tapped Mona Doyle, a Philadelphia-based consumer marketing expert, to act a

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