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A greater emphasis on easy-to-prepare, value-oriented recipes promises to heat up the canned condensed soup aisle this winter, retailers told SN."As the weather cools, soup gets a big boost. The consumer will begin to use soup in various recipes for casseroles and other main dishes," said Mike Shultz, senior vice president at Hughes Family Markets, Irwindale, Calif.Springdale, Ark.-based Harps Food

A greater emphasis on easy-to-prepare, value-oriented recipes promises to heat up the canned condensed soup aisle this winter, retailers told SN.

"As the weather cools, soup gets a big boost. The consumer will begin to use soup in various recipes for casseroles and other main dishes," said Mike Shultz, senior vice president at Hughes Family Markets, Irwindale, Calif.

Springdale, Ark.-based Harps Food Stores, which launched a Quick & Easy Menu Planner program of easy-to-pre

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