VERSATILITY BOOSTS TORTILLA SALES: 'NO LONGER AN ETHNIC BREAD'

DALLAS -- Domestic wholesale tortilla sales surpassed $4 billion last year, representing a growth rate of 57% over the last four years, according to a study conducted by Aspex Research for the Tortilla Industry Association here.Roger Burk, senior vice president at Mad Butcher, Pine Bluff, Ark., has seen tortilla sales in his stores double over the past year alone. While Burk attributes much of the

DALLAS -- Domestic wholesale tortilla sales surpassed $4 billion last year, representing a growth rate of 57% over the last four years, according to a study conducted by Aspex Research for the Tortilla Industry Association here.

Roger Burk, senior vice president at Mad Butcher, Pine Bluff, Ark., has seen tortilla sales in his stores double over the past year alone. While Burk attributes much of the segment's success to the growing Hispanic population, the versatility of the tortilla i

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