VERSATILITY REMAINS TOP REASON FOR PURCHASING CHICKEN

WASHINGTON -- Three years ago, consumers stated they purchased chicken over other proteins because of its versatility and convenience. In 2002, the same reasons prevailed -- an indication that poultry continues to dominate those product attributes in the meat case, according to an updated survey released by the National Chicken Council.The poll, conducted by PKS Research Partners, Ewing, N.J., and

WASHINGTON -- Three years ago, consumers stated they purchased chicken over other proteins because of its versatility and convenience. In 2002, the same reasons prevailed -- an indication that poultry continues to dominate those product attributes in the meat case, according to an updated survey released by the National Chicken Council.

The poll, conducted by PKS Research Partners, Ewing, N.J., and released during this summer's Chicken Marketing Seminar, queried this year a panel of c

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