VICTORY PUTS DINNER FIRST WITH DEMOS AT NEW UNIT

DERRY, N.H. -- Victory Super Markets has put dinner on the front burner at a new store that has just opened here.Specific changes in the food court at this 70,000-square-foot store -- the Leominster, Mass.-based retailer's largest and its first outside its home state -- are aimed at building dinner business, said Arthur P. (Jay) DiGeronimo Jr., president of the 18-unit chain.Part of the strategy includes

DERRY, N.H. -- Victory Super Markets has put dinner on the front burner at a new store that has just opened here.

Specific changes in the food court at this 70,000-square-foot store -- the Leominster, Mass.-based retailer's largest and its first outside its home state -- are aimed at building dinner business, said Arthur P. (Jay) DiGeronimo Jr., president of the 18-unit chain.

Part of the strategy includes heated-up cross merchandising and concepts presented in new ways that s

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