VICTORY UNIT PUTS FRESH STRESS ON BIG BAKERY

KINGSTON, Mass. -- Victory Supermarkets has given its in-store bakery a starring role in a fresh format that's the feature of a new store here.Positioned at the end of the fresh food power aisle, the bakery is designed to catch impulse sales from every customer who walks the aisle, officials said.It may not be capturing everybody yet, but it's chalking up sales that are way above projections. After

KINGSTON, Mass. -- Victory Supermarkets has given its in-store bakery a starring role in a fresh format that's the feature of a new store here.

Positioned at the end of the fresh food power aisle, the bakery is designed to catch impulse sales from every customer who walks the aisle, officials said.

It may not be capturing everybody yet, but it's chalking up sales that are way above projections. After six months in operation, the bakery is contributing a full 5% of total store

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TAGS: Center Store