VIDEO CROSS-PROMOTIONS

As surely as peanuts and Cracker Jack go with baseball games, cross-promotions between videos and other supermarket products are finding a natural affinity.That point is punctuated by findings of a national survey of supermarket-video executives undertaken by Supermarket News and Brand Marketing, results of which are presented in a major article that starts on Page 37 of this issue.The article, written

As surely as peanuts and Cracker Jack go with baseball games, cross-promotions between videos and other supermarket products are finding a natural affinity.

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