The fourth-quarter video market, traditionally the year's peak, is set to scale new heights. An impressive theatrical summer will supply many of the season's rental hits. Major VHS sell-through titles will return in force. And DVD, having quickly penetrated the mass market, will make its strongest contribution to date.
"It's going to be a hot and heavy fourth quarter," said Greg Rediske, president, Video Management Co., Tacoma, Wash. "It's certainly more varied than usual. There's a g