VIDEO INDUSTRY STEPS UP MARKETING OF DVD FOR HOLIDAYS

Marketing for DVD is shifting into high gear for the holiday selling season, with specialty stores taking the lead.The industry last month announced the shipment of the 1 millionth DVD player into the market and a major cross promotion between hardware retailers and rental retailers."The fourth quarter of 1998 will be a dynamic period of growth for the DVD video industry, as widespread mass-market

Marketing for DVD is shifting into high gear for the holiday selling season, with specialty stores taking the lead.

The industry last month announced the shipment of the 1 millionth DVD player into the market and a major cross promotion between hardware retailers and rental retailers.

"The fourth quarter of 1998 will be a dynamic period of growth for the DVD video industry, as widespread mass-market availability of players and titles at affordable prices is expected to prompt

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