With all the "wait time" experienced during fueling at the gas station, it was inevitable that marketers would want to provide video entertainment -- and marketing messages -- to consumers as they pumped their gas.
plan to broadcast Web-based media into the fuel island. "The dispenser technology has reached a point where it is Internet-ready," he said. "We're talking about projecting images on VGA [video graphical application] monitors. A lot of idle time is available for advertising.