VIDEO AT THE PUMP

With all the "wait time" experienced during fueling at the gas station, it was inevitable that marketers would want to provide video entertainment -- and marketing messages -- to consumers as they pumped their gas.plan to broadcast Web-based media into the fuel island. "The dispenser technology has reached a point where it is Internet-ready," he said. "We're talking about projecting images on VGA

With all the "wait time" experienced during fueling at the gas station, it was inevitable that marketers would want to provide video entertainment -- and marketing messages -- to consumers as they pumped their gas.

plan to broadcast Web-based media into the fuel island. "The dispenser technology has reached a point where it is Internet-ready," he said. "We're talking about projecting images on VGA [video graphical application] monitors. A lot of idle time is available for advertising.

Register to view the full article

test - Advanced Registered User

Already a member? .