Blockbuster, American Airlines In Cross Promotion
Fort Worth, Tex., have entered into a marketing agreement involving the two companies loyalty programs: American's AAdvantage and Blockbuster Rewards.
Blockbuster Reward members will have the chance to win one of 35 flights for two on American with each rental or purchase at participating stores until Sept. 14. Customers who join the program will earn 250 AAdvantage miles. AA members will be able to exchange frequent flyer