VIDEO RENTAL ROUNDUP

Costs Said to Cut Blockbuster Profitated with Blockbuster Entertainment's copy-depth-oriented promotional programs are cutting into earnings, according to analysts quoted in recent media reports. This is apparently affecting the efforts of parent Viacom, New York, to make a public offering of Blockbuster stock. Viacom plans to file a registration with the Securities and Exchange Commission early next

Costs Said to Cut Blockbuster Profit

ated with Blockbuster Entertainment's copy-depth-oriented promotional programs are cutting into earnings, according to analysts quoted in recent media reports. This is apparently affecting the efforts of parent Viacom, New York, to make a public offering of Blockbuster stock. Viacom plans to file a registration with the Securities and Exchange Commission early next month, the company said.

Blockbuster's earnings will decline as much as

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