VIDEO TIDE RISES FROM BURBANK

BURBANK, Calif. -- The old saying goes, "A rising tide lifts all boats."In the early '90s, the Walt Disney Co. turned its attention to building a video sell-through business in supermarkets. The result was a period of heavy video sales and creative promotions for all major studios that lasted until DVD came on the scene in a big way.This week, at the Food Marketing Institute Show in Chicago, Disney's

BURBANK, Calif. -- The old saying goes, "A rising tide lifts all boats."

In the early '90s, the Walt Disney Co. turned its attention to building a video sell-through business in supermarkets. The result was a period of heavy video sales and creative promotions for all major studios that lasted until DVD came on the scene in a big way.

This week, at the Food Marketing Institute Show in Chicago, Disney's video division, Buena Vista Home Entertainment, is launching a compreh

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