VIDEO TIE-INS ACQUIRING BIGGER ROLE

LAS VEGAS -- Cross-promotions are becoming an integral part of the video category in supermarkets. Chains are working more aggressively with the tie-in opportunities provided by the major studios with other products sold in the stores. But lead time and the communication of program information remain obstacles to the success of such promotions. In SN's third-annual video roundtable, held here last

LAS VEGAS -- Cross-promotions are becoming an integral part of the video category in supermarkets. Chains are working more aggressively with the tie-in opportunities provided by the major studios with other products sold in the stores. But lead time and the communication of program information remain obstacles to the success of such promotions. In SN's third-annual video roundtable, held here last spring, retailers, video distributors and studio executives discussed the current state of video

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