VIDEO TIE-INS, LICENSED PRODUCTS SEEN AS PIED PIPER LEADING TO FOOD PROFITS

Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the fourth-quarter release of "Toy Story," accompanied by more than 50 licensed products, offers retailers opportunities to execute big storewide promotions."Licensed

Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.

Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the fourth-quarter release of "Toy Story," accompanied by more than 50 licensed products, offers retailers opportunities to execute big storewide promotions.

"Licensed products generate sales and sales generate profits. And, as for the fu

Register to view the full article

test - Advanced Registered User

Already a member? .