VIDEO TIE-INS ROPE IN TRAFFIC

Cross promoting videos with other items in the store is one area where supermarkets have a clear advantage over other classes of trade. Unfortunately, the industry has had mixed results in implementing such programs.In this year's video roundtable, participants share their success stories in promoting and cross promoting sell-through with related products. Laura Fisher, video coordinator and merchandising

Cross promoting videos with other items in the store is one area where supermarkets have a clear advantage over other classes of trade. Unfortunately, the industry has had mixed results in implementing such programs.

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