A VIGOROUS MARCH

National Frozen Food Month is over, but retailers won't be shipping their penguins back to the South Pole with their tails between their legs. Frozen food sales jumped 3.7% in March, the largest increase ever realized for National Frozen Food Month, according to A.C. Nielsen Co., Schaumburg, Ill.These positive results are not surprising to retailers and industry insiders contacted by SN, many of whom

National Frozen Food Month is over, but retailers won't be shipping their penguins back to the South Pole with their tails between their legs. Frozen food sales jumped 3.7% in March, the largest increase ever realized for National Frozen Food Month, according to A.C. Nielsen Co., Schaumburg, Ill.

These positive results are not surprising to retailers and industry insiders contacted by SN, many of whom called National Frozen Food Month the most effective whole-aisle promotion in the in

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