VILLAGE REPORTS LOSS IN QUARTER, NINE MONTHS

SPRINGFIELD, N.J. -- Village Super Market here said increased promotional costs contributed to a loss in the third quarter and the nine-month period ended April 23.or the year to date.The chain's primary promotional effort -- couponing -- produced disappointing results, Perry Sumas, president, said."Although the additional spending was partially responsible for increased same-store sales, a larger

SPRINGFIELD, N.J. -- Village Super Market here said increased promotional costs contributed to a loss in the third quarter and the nine-month period ended April 23.

or the year to date.

The chain's primary promotional effort -- couponing -- produced disappointing results, Perry Sumas, president, said.

"Although the additional spending was partially responsible for increased same-store sales, a larger sales rise was expected to offset the cost of the coupons," he said

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