VIRTUAL PLANOGRAMS HELP FLOWER POWER BLOOM

NAALDWIJK, Netherlands -- Supermarkets in the Netherlands have begun testing new 3-D computer technology that allows floral/produce managers to preview customized floral-department planograms. If successful, the application may help wholesalers and retailers increase sales, maximize space and minimize waste. Florpartners here has been using the software since its release last fall, according to Iwan

NAALDWIJK, Netherlands -- Supermarkets in the Netherlands have begun testing new 3-D computer technology that allows floral/produce managers to preview customized floral-department planograms. If successful, the application may help wholesalers and retailers increase sales, maximize space and minimize waste. Florpartners here has been using the software since its release last fall, according to Iwan Weijenberg, Florpartners' project manager-retail. The company is a wholly owned subsidiary of

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