THE VIRTUAL SUPERMARKET

As e-commerce continues to become a viable new alternative format to the supermarket, Center Store items play a larger part in the on-line shopping community, since shelf-stable items can be delivered less expensively than perishable items.Although many are still somewhat hesitant, certain retailers are jumping on the Internet bandwagon, either by running their own Web site, as Hannaford Bros. is

As e-commerce continues to become a viable new alternative format to the supermarket, Center Store items play a larger part in the on-line shopping community, since shelf-stable items can be delivered less expensively than perishable items.

Although many are still somewhat hesitant, certain retailers are jumping on the Internet bandwagon, either by running their own Web site, as Hannaford Bros. is with HomeRuns in Cambridge, Mass., or by partnering with outlets like Peapod, the nation

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