The quality of fresh foods can make or break a conventional store, and the same holds true for online retailers.
When shoppers cannot see, touch or smell the food, it's especially important for online retailers to make a good first impression - in cyberspace and in person at the point of delivery.
In fact, winning customers' confidence is their No. 1 challenge, online retailers told SN. Yet it can be done with the first order of fresh produce that's as good as anything a shopp