VISIBLE DIFFERENCE

Slowly but surely, some manufacturers with high brand visibility are intensifying their focus on the fresh meals market.While some supermarket observers say that store-produced meal items allow retailers the advantage of freshness and quicker responsiveness to consumer trends, there's no denying the power that companies with superior national brand equity, notably Tyson, Sara Lee, Oscar Mayer and

Slowly but surely, some manufacturers with high brand visibility are intensifying their focus on the fresh meals market.

While some supermarket observers say that store-produced meal items allow retailers the advantage of freshness and quicker responsiveness to consumer trends, there's no denying the power that companies with superior national brand equity, notably Tyson, Sara Lee, Oscar Mayer and Perdue, wield to penetrate markets and command shelf space.

While some of their

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