VITAMIN FORTIFICATION

NEW YORK -- As supermarkets here go, so go the rest of the country's -- at least where vitamins and nutritional supplements, specifically the rapid growth of the category, are concerned.According to Information Resources Inc., Chicago, nationwide supermarket sales of vitamins, including herbal and mineral supplements, were $585.9 million for the year ended Nov. 9, 1997. That represents a 16% rise

NEW YORK -- As supermarkets here go, so go the rest of the country's -- at least where vitamins and nutritional supplements, specifically the rapid growth of the category, are concerned.

According to Information Resources Inc., Chicago, nationwide supermarket sales of vitamins, including herbal and mineral supplements, were $585.9 million for the year ended Nov. 9, 1997. That represents a 16% rise from the year before.

In the New York metropolitan area, supermarkets generated

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